Our Makers

Woolcool are a UK based, female-led, family business and winners of the Queens Award for Enterprise. In 2020 Woolcool became a B Corp certified company, believing in business as a force for good, and acting to protect both the planet and the wider community. 

Woolcool produce sustainable insulated packaging for the shipment of chilled and frozen goods. Used within our packaging, their wool is great for recycling and reusing.  

So we set out to create a coffee that is better for you, and TrueStart was born!

We launched our first product in 2015 - our now legendary Barista Grade Instant Coffee. We developed the first coffee in the world to provide a boost with no crash thanks to a reliable, stable caffeine content.